Stationery is every company’s way of telling others who they are. Often, designers and clients underestimates the power they have over the perception of others when they create an organization’s stationery. Rather than thinking in terms of producing stationery that reflects the way a company sees itself, think along the lines of “How do they want others to see them?”.
It’s considerably easier to push the associations between perception and reality with stationery than it is in real life. Someone who is part of a two-person company who shows a well-designed bussiness card can leave its recipient with the same (or better) impression than someone else who shows a card from a multinillion-dollar corporation.
Assignment: You have designed a logo in the previous assignment. Now, incorporating their logo, design three different layouts to propose for each of these three elements of the company’s stationery:
1. Letterhead –8.5 inch x 11 inch sheets for letters.
2. Business-size envelopes–4.125 inches x 9.5 inches.
3. Business card–2 inches x 3.5 inches
- All designs should be consistent.
- Include business name, fax number, phone number, street address, mailing address, motto,…
- You should use Illustrator to produce the final image of each design proposal.
- You may use PhotoShop or other applications to create parts of what you produce in Illustrator.
- Pay intention to where you place the address, email, Web URL, and telephone information in relationship to the logo.
- Make room for and suggest a “tag line”(also called the company “slogan”) on every letterhead and business card design. An example:”Our customers are our top priority.”
- Letterhead design may employ asymmetrical balance.
- Print the final proposals at actual size
- Get Your Own Domain .ws
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